Managing Corporate Identities

Here is an interesting article from the IHT which shows how two very different companies make use of the same logo to market themselves. The symbol, an apple, has become a critical component of their branding and marketing efforts. So for new companies deciding on their branding and marketing, this would be quite helpful. It shows how the same object can symbolize different things for people in different industries. Follow the link to find out more…

Contributed by Nivedana Jalan

An odd couple takes a bite from the same apple:

http://www.iht.com/articles/2008/09/15/arts/design15.php?page=1

Entrepreneurs are Serial Risktakers, Not Gamblers

Here is an article from Knowledge@SMU which dwells into the character and psycology of an entrepreneur. The article is based on the research findings of Phillip Phan, visiting professor at SMU. He delivered a lecture at SMU recently about the escense of entrepreneurship, how to identify entrepreneurial opportunities, and the role of governments in supporting entrepreneurs.

To read the full article, visit the following website.

http://knowledge.smu.edu.sg/article.cfm?articleid=1165

Guerilla Marketing

Heres a link to a website that will give you the lowdown on Guerilla Marketing.

Posted by Aditya Maru

http://weburbanist.com/category/guerilla-marketing/

How To Make Money From Your Website – Part III

In continuation with the series, this article explains how search engines rank pages. This may be helpful to entrepreneurs looking to develop a website which will receive a higher ranking on the search engines.

Contributed by Pawan Gupta

How Do Search Engines Rank Pages (or your web-site)?

Before you try to add your site to the search engines, you should understand what they look for when they decide how to rank your site. Just because you’re listed doesn’t mean you’ll get traffic.  You have to make sure your site is search engine ready.

The general rule of thumb is that most engines use a “formula” to determine keyword relevancy. The technical term is called an “algorithm”, and each search engine has its own unique algorithm that it uses to rank pages.  

How To Make Money From Your Website – Part II

The following article explains very briefly how Google makes money. It is a continuation on how to earn money by starting a web-site. The program, AdSense, is truly an innovative program, which has given Google what is commonly known as First Mover’s Advantage. Google’s story would prove to be the premier example of how making the first move can revolutionize an industry. The revenue generated from AdSense is so great that it allows Google to provide free services like OpenOffice which otherwise would cost upto S$500) if MS-Office were used.

   

Contributed by Pawan Gupta

                                             

What makes Google Click?

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.

Now you can earn a share of the revenue that Google earns from AdWords by placing these same text ads on your site.  In other words, you’re helping Google advertise and they pay you a percentage of what they earn. This program is called AdSense.

How to Make Money From Your Website

The following is an article which highlights how individuals can make money out of websites. Often, it is unclear as to how website owners make money. The following article can clear any doubts. This article will help anyone who might want to start a website. Moreover, this article will help absolutely anyone immaterial of the business the website is in.

Contributed by Pawan Gupta 

Now that you’ve created a website, how do you make money from it? There are at least two ways in which sites can make money:

1. Advertising Revenue
2. Selling Goods and Services

I shall deal with the second case, “Selling goods and services”, in another article. In this article, I will address the issue of how your site can actually make money from advertising.

Making Money From Advertising

If you look at many websites, you will probably notice that there are banner advertisements displayed on most pages. If you are a newcomer to the scene, you might think that you must either be a company or that your site must be famous before you can get advertisers, just as it is the case in hardcopy publications.

In reality, anyone with a website can get advertisers. While it is true that if your site is well-known, you may get companies contacting you to offer to advertise on your site, you can get advertising revenue even if you are just starting out and your site is relatively unknown.

The way to do this is to join as an “affiliate” of various sites, either directly, or through an affiliate network. An affiliate network is simply an intermediary where you can select from a variety of advertisers.