Managing Corporate Identities

Here is an interesting article from the IHT which shows how two very different companies make use of the same logo to market themselves. The symbol, an apple, has become a critical component of their branding and marketing efforts. So for new companies deciding on their branding and marketing, this would be quite helpful. It shows how the same object can symbolize different things for people in different industries. Follow the link to find out more…

Contributed by Nivedana Jalan

An odd couple takes a bite from the same apple:

http://www.iht.com/articles/2008/09/15/arts/design15.php?page=1