This is a business that is very similar to an idea proposed during the Ventures Business Plan Competition leading up to the Asian Students’ Ventures Forum. Do read this one for a crazy web based BPlan!
Posted by Raghav Somani
Here’s a business model for you: Give people money and let them place any bet they’d like. If they win, they get to keep the spoils; if they lose, give them more money to play with.
No, we’re not talking about the subprime mortgage business. We’re talking about a new–and perfectly legal–online gambling outfit called Centsports.com, founded by budding Webpreneur Victor Palmer in College Station, Texas.
Online gambling has always been illegal, even though people got away with it for years. In 2006, U.S. federal prosecutors started cracking down on payment processors, making things a little harder, even for off-shore virtual casino operators and their customers.
Palmer skirts this pesky problem by banking his customers. Three elements have to be present to violate most state gambling laws–namely “prize, chance and consideration,” says attorney Chuck Humphrey, a gaming-law specialist and author of the Gambling Law U.S. blog. Because Centsports.com doesn’t allow users to bet their own stash, no “consideration” is involved, and thus all is kosher. Quips Palmer: “Congress assumes if you’re dumb enough to give away money, then go for it.”
Here’s how the site works. Each user starts off with 10 cents in his or her account, provided by Centsports. (You need only register a name and password.) From there, they can bet on any event for which Las Vegas bookmakers set a line.
Once users accumulate $20 in winnings–the equivalent of doubling your money eight times, or striking gold on a 200-to-1 long shot–they can cash out a minimum of $10 and receive an actual check in the mail. (In terms of “consideration,” winnings on that initial 10-cent stake don’t constitute ownership until actually cashed out.) Losers risk nothing–except perhaps a touch of pride–and get immediately restaked with fresh dimes.

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